About White Fox & Co

Welcome to White Fox & Co, your premier online boutique based in the beautiful Far North, New Zealand, offering a curated selection of children's toys, newborn essentials, décor, and clothing from around the globe. Our collection is designed and crafted by mums, ensuring a personal touch in every item.

At White Fox & Co, we're not just a small business – we're a community of mums supporting mums worldwide. Each purchase you make contributes to this network of empowerment.

Our commitment extends to providing ethically sourced products, giving you peace of mind with every purchase.

White Fox & Co came to life in 2013 with a vision to fill a void in the baby and kids' market. In 2015, I had the privilege of taking the helm of White Fox & Co. Drawing from over 15 years of experience in the retail industry across Australia and New Zealand, I bring a wealth of expertise to curate our offerings.

In 2018, our most precious blessing arrived – our darling daughter, Sophia. This pivotal moment transformed White Fox & Co into a full-time passion, affording me the invaluable opportunity to cherish more moments with her.

In 2021, we welcomed Sophia's little sister, Rosie, into our loving embrace. With Rosie's arrival, our family's joy multiplied, and our unwavering commitment to providing the best for our children and yours grew stronger.

Every product in our collection undergoes careful selection, reflecting the same love and attention I give to my own children. Explore our range and discover the joy of White Fox & Co.

With love, Mel, Sophia + Rosie ☁️